I recently wrote about Pepsi’s decision to pull out of advertising at this year’s Superbowl. Last night on Fox News in America, Ed Butowsky from Chapwood Capital Investment, was being interviewed about this shift in strategy. He thinks Pepsi are simply appealing to the general feeling in America with their community idea and exciting it well. The video is below.
Ed Butowsky interview on Fox News
Interesting to see this hit Fox News… I think the announcement that Pepsi would not be advertising at the Superbowl was actually a very clever PR stunt to launch the community social media strategy and gain lots of attention both on and offline.