Monthly Archives: April 2010

Marc Jacobs creates Fashion Victim badge for FourSquare

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Posted by Amy on April 13, 2010 – 10:22 am
Filed under Consumer Social Media

I recently saw this article on Mashable about fashion brands utilising social media and location based tools. One example that stood out was the Marc Jacobs and FourSquare ‘Fashion Victim’ badge created for Fashion Week. I love the Marc Jacobs brand and think they’re using social media really innovatively at the moment.

Attendees could check in at any Marc by Marc Jacobs stores in New York and around the country to unlock the badge. Four people who unlocked the badge in New York were randomly chosen to receive tickets to the Marc Jacobs show.

Marc Jacobs are ahead of the fashion pack when it comes to social media, not only crating the FourSquare application, but also a really interactive website that streams runway shows live, highlights events, shows videos and leaks celebrity gossip and news.

I love this brand and think this is a great example of a fashion house using social media to raise awareness and build its brand online – without resorting to the tried and tested Facebook page and Twitter account.

Sex and the City 2 social media campaign

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Posted by Amy on April 12, 2010 – 1:12 pm
Filed under Consumer Social Media, General

Along with half the female population I can’t wait for Sex and the City 2 to hit our screens. I was dubious about a sequel but after seeing a few trailers my appetite has truly been whet! However, with my social media hat on I can’t help but notice the kind of crappy online campaign behind the film.

I suppose with over a million fans to the Facebok page they don’t have to try that hard, but surely there’s so much more they could do? Even the photos and videos are limited, never mind any competitions or exclusive interviews. It seems a shame but the wave of interest from people all over the world will, I’m sure, carry this to number one in the charts anyway. Hey ho.

Here’s the new trailer… just because!

My interview with Ben Cotton

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Posted by Amy on April 6, 2010 – 1:49 pm
Filed under Public Relations

I recently did a Q&A with Ben Cotton advising graduates on how to break into the PR industry. I met Ben a few months ago when I interviewed him for a placement with Wolfstar. He’s since been offered a fantastic job at Edelman Digital and we’ve stayed in touch. As a graduate of the PR degree at Leeds Met I can empathise with students looking to get into PR, it was competitive five years ago and it’s even more so now.

I think I was very lucky when it came to gettng a job after Uni. For starters, I was lucky enough to get my work placement with Citypress. They were my number one choice for my year out because they had fantastic clients and were based in Manchester where I’d always fancied working. The team there were brilliant and gace me so many opportunities to get hands-on experience. If it hadn’t been for this, I wouldn’t have got my subsequent jobs at Waterside (Now Realm) and Morrisons, and finally Wolfstar.

It seems strange to be giving advice to other graduates.. it seems only five minutes ago I was doing the Otley Run in fancy dress and panicking about my dissertation in the library until 3am! Four years has gone extremely quickly but I’m really happy where I’ve ended up. Hopefully a couple of people will find what I said useful! You can read the interview on Ben’s blog.