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Deprecated: Assigning the return value of new by reference is deprecated in /home/amy/public_html/wp-includes/theme.php on line 623 2010 August | Consumer Social Media
I’m a massive fan of ASDA’s communications strategy. I think the brand is innovative , ahead of the curve and not afraid to take chances. ASDA PR stories are always really timely and quirky, you rarely go a week without seeing ASDA in the national press.
It’s latest foray is the George Style Blog. The blog features helpful hints and tips about how to dress for your shape, celeb fashion and new products and lines in-store. I think this has been pitched at just the right level. By not trying to be too high fashion, the blog has managed to keep the down-to-earth, yet fashionable and value for money brand identify. The blog is fresh, colourful and interesting.
I like the way they blog engages with people by asking them to submit their own photographs of their George outfits. The fact it’s CRM linked to ensure people can buy the things they see means it makes good business sense too.
There’s so much potential here for things like creating an iPhone app, creating more varied content such as catwalk videos or behind the scenes photo galleries or guest posts from fashion bloggers ala Topshop. Exciting stuff!
Last week I was lucky enough to be invited along to Harvey Nichols in Leeds to sample what Thursday nights have to offer. One of my best friends, Zoe, is getting married on Saturday, so it seemed a perfect excuse for some girlie pampering!
We started the evening with a manicure at the Nails &Champagne bar. The girls from Nails Inc were brilliant and so friendly. After finally deciding on a gorgeous dark fuchsia for my nails, we were free to sip champagne while our nails dried – very ladies who lunch! Zoe then went for her pre-wedding make-up trial with the team at Trish McEvoy. The lady there was so helpful and really knew her stuff, Zoe looked absolutely amazing… so much so she decided to invest in EVERY item she had been shown!
All primped, painted and made-over, we headed outside to the Espresso Bar. It’s such a gorgeous setting, right in the middle of the Victoria Quarter. Harvey Nichols do a “tea for a tenner” option which is amazing value including a main course, side dish and a yummy cocktail. I had the trout and new potatoes – it was delicious! The portions aren’t massive but just right for a simple early evening meal. The cocktails were fab too and acted as a nice intro for our bottle of proseco… well, we were celebrating the wedding after all!
We had an amazing time and I’d recommend a Thursday night at Harvey Nicks to anyone! What a great way to treat yourself for less… and celebrate Friday-eve!
High street hero H&M has become the latest in a string of fashion retailers to launch its official iPhone app. The new app lets users browse items in H&M stores right now, as well as finding your nearest outlet, and keeping tabs on fashion news.
You can also personalise the settings by making a wish-list of things you want to buy and link up to Facebook. Cool touch is if you shake your iPhone when using the app, a 20% discount pops up - pretty cool!
This is the latest tactic in the companies move into social media. I think the way H&M integrate its comms package is brilliant. Love its advertising, they have a fab social media newsroom covering their Twitter, Facebook and You Tube, and now a neat little app.
Just one request, please make it available on Android so I can play!
I love Grazia Daily and think the site is amazing. Up to date fashion, celeb and beauty news, all in a variety of mediums. There are image galleries, interviews and video clips.
However, I stumbled across a video fro Twenty8Twelve (Sienna and Savanna Miller’s label) today… and my god it’s boring! It’s not particuarly well shot, the music is insane and the country manor feel they’re trying to create just doesn’;t resonate.
By all means, add to the offering with videos, pod casts etc.. but make them watchable!
