http://www.prgossip.co.uk An insight into consumer PR and social media Mon, 08 Feb 2010 16:01:17 +0000 http://backend.userland.com/rss092 en I recently wrote about Pepsi’s decision to pull out of advertising at this year’s Superbowl. Last night on Fox News in America, Ed Butowsky from Chapwood Capital Investment, was being interviewed about this shift in strategy. He thinks Pepsi are simply appealing to the general feeling in America with their ... http://www.prgossip.co.uk/pepsi-pull-out-of-the-superbowl-ad-race-update-and-interview-from-fox-news/ I stumbled across this site for G-Star, a Dutch clothing company, today and loved their new campaign. The G-Star Raw Reporters campaign is using social media to recruit fashion reporters to attend their catwalk show during New York Fashion Week. People can demonstrate their creativity and passion ... http://www.prgossip.co.uk/fashion-and-social-media-g-star-raw-reporters/ Reuters recently reported that PepsiCo had unexpectedly decided not to advertise at the Super Bowl in February for the first time in 23 years. Pepsi has changed the focus of their communications strategy and will be focusing around a more social and cause related strategy. Pepsi has just launched their "Pepsi ... http://www.prgossip.co.uk/pepsi-%e2%80%98can%e2%80%99-advertising-at-the-superbowl-in-favour-of-social-media-community-campaign/ This is a bit of a work-related post as Sony Ericsson is a client of Wolfstar, but I felt I had to post about it here too. Dolce & Gabbana has teamed up with Sony Ericsson so create a new phone called Jalou. To promote this new device, Mr Dolce and ... http://www.prgossip.co.uk/dolce-gabbana-create-beautiful-film-for-new-sony-ericsson-jalou/ Classic fashion brand, Burberry, has announced it will soon be launching an online community for consumers. artofthetrench.com will be live from October and will ask consumers to send in photographs of themselves wearing the iconic Burberry mac. This seems like a great idea and Burberry is obviously becoming savvy to the ... http://www.prgossip.co.uk/burberry-to-launch-online-community/ Well it’s award time again and here at Wolfstar we’ve just heard we’ve been nominated in three categories in the CIPR PRide Awards; Outstanding Consultancy, Best use of social media and Outstanding Young Communicator of the Year – that’s me! I’m so flattered to have been shortlisted, I’m not sure ... http://www.prgossip.co.uk/cipr-awards-2009/ I’m a huge fan of Ricky Gervais, I was slightly addicted to the Office, loved Extras and am actually obsessed with the podcasts – Karl Pilkington is my hero! I’ve been reading his blog for a while and thought I’d flag it up as a great example of using social media ... http://www.prgossip.co.uk/ricky-gervais-blogging-legend/ On Friday night my boyfriend and I went to see Bruno. We’re both massive Sacha Baron Cohen fans and were really excited about seeing the film. There was really no escaping Bruno, over the past few weeks I’ve seen him absolutely everywhere. I love how SBC only does interviews in character, ... http://www.prgossip.co.uk/brunos-la-pr-girls-are-giving-the-rest-of-us-a-bad-name/ I have very fond memories of the Top 40 show on Radio One. I’m afraid it’s a very Peter Kay style story about me in my bedroom with an old fashioned tape recorder, trying to press pause when the presenters spoke so I had my very own Now That’s What ... http://www.prgossip.co.uk/spotify-set-to-change-the-top-40-countdown/ As part of my work for Wolfstar, we handle the social media for buggy manufacturer, Silver Cross. I really enjoy working on this account. Silver Cross is a great brand, that has proven it can retain its traditional and heritage roots, but update its product range and bring itself bang up to ... http://www.prgossip.co.uk/my-day-out-with-the-mummy-bloggers/