http://www.prgossip.co.uk An insight into consumer PR and social media Wed, 09 Jun 2010 10:44:40 +0000 http://backend.userland.com/rss092 en As some of you may know, I am (attempting) to swim in a one mile race in Ullswater Lake on Saturday 11th July. I'm doing this to raise money for charity. I lost my brother Ben to Marfan's Syndrome three years ago and wanted to do something to a) remember him ... http://www.prgossip.co.uk/im-swimming-for-charity/ I recently saw this article on Mashable about fashion brands utilising social media and location based tools. One example that stood out was the Marc Jacobs and FourSquare ‘Fashion Victim’ badge created for Fashion Week. I love the Marc Jacobs brand and think they’re using social media really innovatively at ... http://www.prgossip.co.uk/marc-jacobs-creates-fashion-victim-badge-for-foursquare/ Along with half the female population I can't wait for Sex and the City 2 to hit our screens. I was dubious about a sequel but after seeing a few trailers my appetite has truly been whet! However, with my social media hat on I can't help but notice the ... http://www.prgossip.co.uk/sex-and-the-city-2-social-media-campaign/ I recently did a Q&A with Ben Cotton advising graduates on how to break into the PR industry. I met Ben a few months ago when I interviewed him for a placement with Wolfstar. He's since been offered a fantastic job at Edelman Digital and we've stayed in touch. As ... http://www.prgossip.co.uk/my-interview-with-ben-cotton/ I recently wrote about Pepsi’s decision to pull out of advertising at this year’s Superbowl. Last night on Fox News in America, Ed Butowsky from Chapwood Capital Investment, was being interviewed about this shift in strategy. He thinks Pepsi are simply appealing to the general feeling in America with their ... http://www.prgossip.co.uk/pepsi-pull-out-of-the-superbowl-ad-race-update-and-interview-from-fox-news/ I stumbled across this site for G-Star, a Dutch clothing company, today and loved their new campaign. The G-Star Raw Reporters campaign is using social media to recruit fashion reporters to attend their catwalk show during New York Fashion Week. People can demonstrate their creativity and passion ... http://www.prgossip.co.uk/fashion-and-social-media-g-star-raw-reporters/ Reuters recently reported that PepsiCo had unexpectedly decided not to advertise at the Super Bowl in February for the first time in 23 years. Pepsi has changed the focus of their communications strategy and will be focusing around a more social and cause related strategy. Pepsi has just launched their "Pepsi ... http://www.prgossip.co.uk/pepsi-%e2%80%98can%e2%80%99-advertising-at-the-superbowl-in-favour-of-social-media-community-campaign/ This is a bit of a work-related post as Sony Ericsson is a client of Wolfstar, but I felt I had to post about it here too. Dolce & Gabbana has teamed up with Sony Ericsson so create a new phone called Jalou. To promote this new device, Mr Dolce and ... http://www.prgossip.co.uk/dolce-gabbana-create-beautiful-film-for-new-sony-ericsson-jalou/ Classic fashion brand, Burberry, has announced it will soon be launching an online community for consumers. artofthetrench.com will be live from October and will ask consumers to send in photographs of themselves wearing the iconic Burberry mac. This seems like a great idea and Burberry is obviously becoming savvy to the ... http://www.prgossip.co.uk/burberry-to-launch-online-community/ Well it’s award time again and here at Wolfstar we’ve just heard we’ve been nominated in three categories in the CIPR PRide Awards; Outstanding Consultancy, Best use of social media and Outstanding Young Communicator of the Year – that’s me! I’m so flattered to have been shortlisted, I’m not sure ... http://www.prgossip.co.uk/cipr-awards-2009/