Interactive Easter egg hunt

Filed under Consumer Social Media, General

I stumbled across this video on You Tube today and think it’s quite a cool idea! From what I can tell, this is just something someone’s created at home for a bit of fun. It has had over 200,000 views though! It’s a simple but fun use of social media – even though the girl is slightly irritating (sorry)!

It got me thinking about ways in which brands could utilise this kind of thing. Maybe they could do a similar thing but use an even more interactive medium like Kyte to allow people to ask questions and choose where to look in real time.

Has this been done before by any brands? Be interesting to see how it worked!

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