Consumer Social Media

I recently saw this article on Mashable about fashion brands utilising social media and location based tools. One example that stood out was the Marc Jacobs and FourSquare ‘Fashion Victim’ badge created for Fashion Week. I love the Marc Jacobs brand and think they’re using social media really innovatively at the moment.

Attendees could check in at any Marc by Marc Jacobs stores in New York and around the country to unlock the badge. Four people who unlocked the badge in New York were randomly chosen to receive tickets to the Marc Jacobs show.

Marc Jacobs are ahead of the fashion pack when it comes to social media, not only crating the FourSquare application, but also a really interactive website that streams runway shows live, highlights events, shows videos and leaks celebrity gossip and news.

I love this brand and think this is a great example of a fashion house using social media to raise awareness and build its brand online – without resorting to the tried and tested Facebook page and Twitter account.