Sex and the City 2 social media campaign

Filed under Consumer Social Media, General

Along with half the female population I can’t wait for Sex and the City 2 to hit our screens. I was dubious about a sequel but after seeing a few trailers my appetite has truly been whet! However, with my social media hat on I can’t help but notice the kind of crappy online campaign behind the film.

I suppose with over a million fans to the Facebok page they don’t have to try that hard, but surely there’s so much more they could do? Even the photos and videos are limited, never mind any competitions or exclusive interviews. It seems a shame but the wave of interest from people all over the world will, I’m sure, carry this to number one in the charts anyway. Hey ho.

Here’s the new trailer… just because!

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