Thanks for your comments - another great example of Swarovski’s social media awareness, demonstrated in how you’ve seen this and taken the time to reply.

I love the video and if I get some extra Christmas money I’ll be straight down to the store!

Thanks
Amy

Swarovski Crystallized is not a special concept just for Christmas, it’s a permanent store on 24 Great Marlborough Street in London. It’s the only store of its kind in the UK, and the brand is called ‘Swarovski Crystallized’, not just Swarovski, as its a completely different concept.

The unique Crystallized store concept encourages self expression; whether drawing inspiration from and customizing existing designs, choosing from over 2,000 Crystallized™ – Swarovski Elements, or simply snapping up sparkling ready-to-wear pieces as they are.

This bespoke service is now available online via a design tool enabling users to navigate the collections, discover their style and create customized jewellery pieces. The final designs are then made to order and available for pick-up at the London store within two weeks

The film by Daisy Lowe and Will Call Cameron was made in the store, and shows the girls getting hands-on and creative. Glad you love the video as much as we do!

Liz x