Tag Archives: facebook

Fashion and social media – G-Star Raw Reporters

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Filed under Consumer Social Media

Gstar

I stumbled across this site for G-Star, a Dutch clothing company, today and loved their new campaign.

The G-Star Raw Reporters campaign is using social media to recruit fashion reporters to attend their catwalk show during New York Fashion Week. People can demonstrate their creativity and passion for fashion via four different channels, Twitter, Facebook, You Tube and Flickr.

Utilising all four tools not only broadens the scope, but also allows consumers to communicate in a way they feel comfortable and confident.

The Raw Reporters will get front row tickets to the show, go back stage at the event and attend the after-show party. There will be winners from each category, so the Facebook winner will be updating via the social networking site, the Flickr winner will be taking loads of photos, the Twitter winner will be Tweeting live updates and the You Tube winner will be making short video clips for their channel.

Not only does this campaign create buzz in the run up to the event, but also during the show as people will be following (in one way or another) live. Plus, once the show is over G-Star has loads of user-generated content for their site. This is shareable and also much more accessible to consumers.

They’re much more likely to read something, and then buy something, from someone like them rather than a corporate website.

I think this is a great campaign and a great use of social media. I’ll be entering now to try and bag my place in New York!

When facebook goes too far…

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Filed under General

Well, I opened my facebook this morning to see an invite to a new event. I thought it might be a girlie night out or someone’s birthday. No. It was an invitation to a wedding. Someone who I’ve not spoken to or seen since I finished high school almost nine years ago has invited me to their wedding via facebook.

Now I love facebook and the way you can stay in touch with your friends, nosey at photos and easily invite your friends to parties with the click of a button, but surely this is too far.

Firstly, I suppose it brings up the old social media debate of ‘who is a real friend’ online? I have nothing against this guy, but we weren’t even close mates at school – let alone nine years on.

Secondly, since when did facebook become an acceptable way to mass invite people to attend the most special day of your life? Will he even recognise half the people at his wedding?

The event page wall is full of comments like ‘would love to mate but on a course’ and ‘nice 2 ere from u mate, soz can’t make it.’ Is this really a fitting rsvp for someone’s wedding?! Am I being old fashioned or is this the future?

Maybe it’s my fault for accepting the friend request in the first place. This has definitely made me think it’s time for a facebook friend cull. And when it’s my turn to get married, I’ll be sticking to hard copy invites in the post.