Although I’ve been working in social media for more than two years, I’ve experienced it in a totally new way over the past four weeks.
Previously, it was all about creating social media campaigns for clients - from public sector community projects to global campaigns for big brands. However, once I moved to the other side of the world, I realised just how much social media can be your lifeline back to friends and family.
Facebook has stopped being a way to simply read people’s status updates and pass some time, but is now a window into what my friend’s are up to. I find myself commenting a lot more and being genuinely interested in what’s going on back home. When my mum joined Facebook yesterday to look at some of our pictures, I knew it had taken on a whole new meaning.
We got a Flip camera for Christmas and have since made a couple of videos of Kalgoorlie. The video on our You Tube channel received 90 hits in just two weeks! Now I’m sure my family are responsible for more than half of these, but still, it just goes to show how much the connection means to people at home too.
Skype takes the phone call to another level. Just being able to see someone’s face when you talk to them makes all the difference. It’s not quite the cuddle I’d like, but it’s close. Plus, seeing my Nana and Grandad trying to figure out the webcam and how to use Skype is comedy gold!
I always knew the importance of social media to brands, but am only just realising it’s true importance to me.
