Tag Archives: fashion

Marc Jacobs creates Fashion Victim badge for FourSquare

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Posted by Amy on April 13, 2010 – 10:22 am
Filed under Consumer Social Media

I recently saw this article on Mashable about fashion brands utilising social media and location based tools. One example that stood out was the Marc Jacobs and FourSquare ‘Fashion Victim’ badge created for Fashion Week. I love the Marc Jacobs brand and think they’re using social media really innovatively at the moment.

Attendees could check in at any Marc by Marc Jacobs stores in New York and around the country to unlock the badge. Four people who unlocked the badge in New York were randomly chosen to receive tickets to the Marc Jacobs show.

Marc Jacobs are ahead of the fashion pack when it comes to social media, not only crating the FourSquare application, but also a really interactive website that streams runway shows live, highlights events, shows videos and leaks celebrity gossip and news.

I love this brand and think this is a great example of a fashion house using social media to raise awareness and build its brand online – without resorting to the tried and tested Facebook page and Twitter account.

Fashion and social media – G-Star Raw Reporters

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Posted by Amy on January 28, 2010 – 3:52 pm
Filed under Consumer Social Media

Gstar

I stumbled across this site for G-Star, a Dutch clothing company, today and loved their new campaign.

The G-Star Raw Reporters campaign is using social media to recruit fashion reporters to attend their catwalk show during New York Fashion Week. People can demonstrate their creativity and passion for fashion via four different channels, Twitter, Facebook, You Tube and Flickr.

Utilising all four tools not only broadens the scope, but also allows consumers to communicate in a way they feel comfortable and confident.

The Raw Reporters will get front row tickets to the show, go back stage at the event and attend the after-show party. There will be winners from each category, so the Facebook winner will be updating via the social networking site, the Flickr winner will be taking loads of photos, the Twitter winner will be Tweeting live updates and the You Tube winner will be making short video clips for their channel.

Not only does this campaign create buzz in the run up to the event, but also during the show as people will be following (in one way or another) live. Plus, once the show is over G-Star has loads of user-generated content for their site. This is shareable and also much more accessible to consumers.

They’re much more likely to read something, and then buy something, from someone like them rather than a corporate website.

I think this is a great campaign and a great use of social media. I’ll be entering now to try and bag my place in New York!

Burberry to launch online community

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Posted by Amy on September 17, 2009 – 10:14 am
Filed under Consumer Social Media

Classic fashion brand, Burberry, has announced it will soon be launching an online community for consumers. artofthetrench.com will be live from October and will ask consumers to send in photographs of themselves wearing the iconic Burberry mac.

This seems like a great idea and Burberry is obviously becoming savvy to the power of e-commerce and social media. I’m looking forward to seeing how they utilise this online community once it has launched. Community is all about adding something extra, adding value and being genuinely engaging. Burberry is leading the way with this community, but I wonder how it will work in practice? They already have the critical mass of over 600,000 fans on their Facebook page – but how will this translate into a community?

As a brand, Burberry have gone from classic to chav then reinvented themselves as cutting edge British fashion. I think if anyone can pull it off, then they can.

Burberry Advert