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H&M | Consumer Social Media

Tag Archives: H&M

Kate Moss’ October line for Topshop will be her last

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Filed under Public Relations

 

News broke this week that Kate Moss’ October collection for Topshop will be her last. Cue rumours about her being dropped for being too old, Sir Phillip Green’s daughter Chloe taking centre stage etc.

I think this is a good decision. When Kate Moss unveiled her first collection for Topshop in 2007 I can remember the hype and excitment around it. People qued outside Topshop’s flagship store and I remember being giddy with lust over a floasty green dress from her range.

However, three years later I feel Kate has kind of lost her appeal. She’s much older than the majority of Topshop’s customer base, and she just doesn’t have the kudos anymore - regardless of how sucessful she still is as a model.

It’ll be interesting to see who Topshops’ new collaboration, if any, will be with. The brand has a lot to contend with now rival high street retailer H&M has collaborated with Karl Lagerfield , Stella McArtney, and most recently, Alber Elbaz from Lanvin.

H&M launch new iPhone app

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Filed under Consumer Social Media

High street hero H&M has become the latest in a string of fashion retailers to launch its official iPhone app. The new app lets users browse items in H&M stores right now, as well as finding your nearest outlet, and keeping tabs on fashion news.

You can also personalise the settings by making a wish-list of things you want to buy and link up to Facebook. Cool touch is if you shake your iPhone when using the app, a 20% discount pops up - pretty cool!

This is the latest tactic in the companies move into social media. I think the way H&M integrate its comms package is brilliant. Love its advertising, they have a fab social media newsroom covering their Twitter, Facebook and You Tube, and now a neat little app.

Just one request, please make it available on Android so I can play!