More and more consumer brands are beginning to use social media to promote their products. This could be due to dwindling marcomms budgets during the credit crunch, or simply big brands realising the huge impact this kind of campaign can have in a relatively unexplored consumer space.
Tag Archives: Jamie Winstone
Swarovski Crystallized video on Vogue TV
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Filed under Consumer Social Media
The Bag Lady recently posted about a great example. Swarovski Crystals have just launched a Christmas-specific campaign called Swarovski Crystallized. This includes a dedicated glitzy webpage, complete with online club and personal stylist features. They’ve also worked with Vogue TV online to create an exclusive video called ‘The Crystal Playground’ showing Daisy Lowe, Jamie Winstone and Pixie Geldof creating their own personal Halloween jewelry in the new London store.
I love the decadence of the film; it’s literally wall-to-wall diamonds and glamour. (Being a massive Jamie Winstone fan also helps - who else could pull off Mickey Mouse ears and a blazer and look that good?)
I think the way Swarovski have tapped into these key social media tools is very innovative and unique for a fashion / lifestyle brand. This method has allowed them to directly reach the Vogue audience, whilst remaining edgy and credible.
Have a look here and judge for yourself.