I am a huge fan of Soap and Glory cosmetics and was delighted to see their products on 1/3 off at Boots at the moment. After splurging a ridiculous amount of money on goodies, I began thinking about the brand from a PR and social media point of view.
The brand has a bit of cult following and in my eyes is a more affordable version of Benefit (who coincidentally have just joined forces with GHD for a new combo package supported by a national ad campaign).
Soap and Glory’s presence online and in traditional consumer media is quite small - I did a quick Google search and only found a few pieces out there.
I would absolutely love the chance to work for a brand like this. I think there is so much potential to develop their presence online using social media tools in a quirky way that fit alongside their brand personality.
Social media is still a relatively untapped resource for cosmetic brands - so Soap and Glory could truly put themselves ahead of the curve by taking the opportunity now.
So Soap and Glory, if you’re listening, you know where I am 
